Zigma Jones as imagined by us is what a girl or woman would call “My Retail therapy”. We hope to be versatile: we hope to encourage the independent workaholic by contributing to her intelligent and smart identity, we hope to bring out the goddess within domestic goddesses, by adding color and love to her sweet charisma, we hope to give that swing to every cheeky girl’s rhythm and move. Zigma Jones intends to adapt to and evolve with the local and global market at the same pace or faster to provide our customer base with the hottest trends nonetheless being grounded to our core purpose of promoting individualism and assurance. At the inception we aim to target women ages 16-40 of all sizes and through our journey we hope to grow our markets to achieve our wholehearted purpose of liberating individualism in the fashion industry